over the edge for veterans

About The Event

Adrenaline takes over and, the next thing you know, the thrill of adventure consumes you.

The best part is, that you are helping those who stood brave for you. Low-income Veterans and their families will be given an opportunity to become homeowners, but even more remarkable, the chance to experience the American Dream that these Veterans and their families sacrificed so much to protect.

And just think – you, your company, and your friends will have the chance of a lifetime to be part of something genuinely courageous!

Go Over the Edge October 28, 2023

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Deanna Austin

Responsible for leading the global, commercial strategy for Princess Cruises, a division of Carnival Corp. Total focus on guest experience, including the strategic business transformation of our new and enhanced onboard services using leading edge technology. A 35-year Princess veteran – with diversified leadership experience which includes reinventing our product in many ways through various business cycles, geographies and crises in order to ensure business resilience over time.
Reports to the President of Princess Cruises, currently serves as Chief Commercial Officer accountable for $3B in Cruise Revenue. Leads the Commercial Planning and Strategy teams globally – encompassing new market development, revenue optimization, product management, marketing, sales, and customer service. Developed business cases resulting in significant investments in new ships leading to 20% capacity growth and 40% revenue growth over the past ten years, taking Princess from a largely U.S. domestic brand to a truly global brand.
Recent success has been driven by focusing on the guest – working to reimagine all aspects of the customer journey resulting in strong interest for the Princess brand, and significant improvement in guest satisfaction scores. Diversified experience in demand generation and strategy development of loyalty and vacation club programs, shoreside packages, Food and Beverage offerings, and other guest-centric bundled offerings. As well, crisis management through COVID has provided many personal growth experiences by leading our shipboard and shoreside support teams through the prolonged 18-month pause in operations and now Return to Service. This requires continuous assessment of global risks and opportunities in North America, Australia/New Zealand, Asia, Latin America and Europe considering the new and ever-changing Covid landscape.
Board Member of the Santa Clarita Valley Economic Development Corporation (SCV EDC), recently led a task force to assess and report on future growth plans, impacts from the pandemic, and opportunities to further economic growth of regional businesses in the Santa Clarita Valley. Earned a BA in Marketing with a Minor in French from the University of Utah in 1984, and an MBA from California State University Northridge (CSUN) in 1990. Actively involved with ongoing leadership training and course work at UCLA Business school and continues with personal coaching. Girl Scouts of America member for 15 years; mentors women at Princess and students at CSUN. Based in Los Angeles with husband of 31 years, three grown kids and two dogs. Enthusiastic jazz dancer.

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Immediate Past Chair

Hunt C. Braly

Hunt C. Braly has been practicing law in Santa Clarita since 1992, specializing in land use, real estate, and all issues dealing with local and state government.

From July 1983 until December 1992, Hunt served as Chief of Staff to State Senator Ed Davis, the former Los Angeles Police Chief and Vice Chairman of the Senate Judiciary Committee. In that capacity, he was integrally involved with the drafting and successful passage of legislation and initiatives.

When Senator Davis retired in 1992, Hunt established his own law and lobbying practice in Santa Clarita. In May 1999, he became a founding partner of Hacker, Kanowsky & Braly, LLP, a full service law firm in Santa Clarita. In 2004, the firm changed its name to HackerBraly, LLP. Mr. Braly specialized in land use, development, and real estate law, along with lobbying matters with the firm until the firm disbanded in July 2011. From July 2011 to 2013, Hunt had his own firm, Hunt C. Braly, Attorney at Law. In 2013 he joined Poole and Shaffery, LLP.

Since 1992, Hunt has been retained as a legislative advocate to represent numerous clients in Sacramento, including the Las Virgenes Municipal Water District, Castaic Lake Water Agency, Pacific Voice Track, Voluntary Plan Administrators, Pacific ProVenture Group, Knowaste, The Animal Welfare Alliance, and the Mountains Recreation and Conservation Authority. In addition he is a registered legislative advocate in Los Angeles County, where he has represented the Mountains Conservancy Foundation, Warner Financial Development, the Frawley Family Trust, Premiere Studio Rentals and Hank Arklin. He has performed public affairs work in local communities for clients such as Patrick/Eller Media, the Santa Monica Mountains Conservancy, Philip Morris Corporation, Prime West Realty, the Castaic Lake Water Agency, Hank Arklin, Gate/King Partners, Pacific Bay Homes and Public Storage, Inc. Hunt also has worked in conjunction with prominent public affairs firms, such as the Dolphin Group; Stoorza, Metzger and Boyer; and Marathon Communications, on various issues.

In Sacramento, he has been involved in numerous water related legislative issues on behalf of his clients, the Las Virgenes Municipal Water District and the Castaic Lake Water Agency. These activities have included obtaining funding in two statewide bond measures.

He is a graduate in Political Science from the University of Southern California and received his JD from Loyola Law School. He has resided in Santa Clarita since 1989 and is married to Pamela and has two grown daughters, Alex and Morgan.

Board of directors

Donna Deutchman

Donna E. Deutchman is the President and Chief Executive Officer (CEO) of Homes 4 Families where she oversees the development of affordable veteran neighborhoods and comprehensive services that empower low-income veterans and their families to enter the middle class. Donna has more than three decades of experience growing nonprofit organizations and creating the public-private partnerships that empower them to better serve their missions. Through her years of compassionate service to the Southern California community, Donna has developed a rich expertise in fundraising, branding, marketing, advocacy, government affairs, and non-profit business model development.

As CEO of Homes 4 Families, Donna pioneered the outcome-proven Enriched Neighborhood® model, an innovative housing and social service model that addresses the distinct needs of the veteran community. This model was replicated in partnership with the California Department of Veterans Affairs. Donna has overseen the development of more than 144 homes for low-income families in Northern Los Angeles communities including Burbank, Santa Clarita, Pacoima, and Sylmar.

Prior to founding Homes 4 Families, Donna served as the CEO of Habitat for Humanity’s San Fernando/Santa Clarita Valleys chapter, which under her leadership became one of only 5% of Habitat chapters internationally to have built or renovated more than 100 homes – a total of 359 homes. She was responsible for the effective financial, operational and administrative management of the affiliate under the direction of the board of directors, as well as advocacy efforts, development, and construction and governmental affairs.

Donna served as the National Director of Model Development at the Leeza Gibbons Memory Foundation where she built partnership models and strategic alliances to support families with members suffering from memory impairment. Donna also served as the President and CEO of ONEgeneration, where she created intergenerational care services and programs for seniors, children, and at-risk youth. This model was nationally recognized as a Congressional Model of Excellence for its success in serving these populations.

Donna has written two pieces of legislation that were passed by the State of California and has helped conduct seminal research for housing and gerontology publications. She is currently a Senior Fellow at the UCLA Luskin School of Public Affairs, a past Chair of the Governor’s Interagency Council on Veterans Housing Committee, and past member of the California Department of Housing and Community Development advisory committee. In 2018, she was honored by the San Fernando Valley Business Journal by being named Not-for-Profit Business Woman of the Year.

Chair

Brad Rosenheim

Brad Rosenheim is President/CEO of the consulting firm of Rosenheim & Associates, Inc. Los Angeles’ premier firm specializing in land-use entitlements and planning, project team management, permit processing and clearances, government and community affairs associated with the land-use entitlement process, strategic planning and public-policy, consulting and analysis for both public- and private-sector clients.

Before he began his own firm, Brad served six years as senior associate in the public policy consulting firm of Emerson & Associates and one year as senior public affairs specialist for C.W. Cook Co., Inc., a land-use planning and public affairs firm in West Los Angeles.

Prior to entering the private sector, Brad served a year as aide, then seven years as deputy, to Los Angeles City Councilman Marvin Braude. As a deputy, he was responsible for the management of the San Fernando Valley portion of Council District 11, serving more than 100,000 constituents. Rosenheim advised the Councilman on all local and regional transportation policy matters, assisted in developing land-use planning policies, strategies and positions and led community outreach and city agency liaison efforts.

As part of his ongoing commitment to the local community, Brad founded The West Valley Boys & Girls Club in January 19951992, and has participated as chairman of the governing board of the Warner Center Children’s Corner, which he helped to create in June 1993. In the summer of 2001, he was honored by the San Fernando Valley Business Journal as one of the San Fernando Valley’s 25 most influential business leaders, and was most recently recognized by the Woodland Hills-Tarzana Chamber of Commerce for his outstanding commitment to community service as the recipient of the 2008 Joseph Staller Award. In 2010 Brad was honored to receive the Clyde Porter Humanitarian Award, presented by the Valley Cultural Center recognizing his commitment to philanthropy and volunteerism.

A graduate of California State University, Northridge, with a Bachelor of Arts degree in political science, he also attended the University of Arizona and the University of Southern California. In 1985, he was the first candidate to graduate from USC with a master’s degree in public administration, a special certification in city management and a focus on public-policy development and implementation.

Brad and his wife, Devon, also a veteran of Los Angeles City Hall, live with their daughter, Whitney, and son, Ryan, in the Los Angeles area.

over the edge for veterans

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Board of directors

Deanna Austin

Board of directors

Edward Lorin

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Affordable Housing Application

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Immediate Past Chair

Hunt C. Braly

Board of directors

Donna Deutchman

Board of directors

Roy Jahangard

Board of directors

Jose Valentin

Board of directors

Juan E. Rose III

Board of directors

Tony Rodriquez

board of directors

Rose Rockey

Board of directors

Michael Klein

Chair

Linda Katz

Board of directors

David Josker

Board of directors

Jason Gietter

Secretary

Richard Doss

Treasurer

Eric Steinhauer

Vice Chair

Michael Weintraub

Chair

Brad Rosenheim